But before you go creating just any old images for your Pinterest boards, there are a few things you should know. If you want to rock Pinterest marketing — without spending a bundle, or adding hours to your day — you need Tailwind! Tailwind for Pinterest is simply the most efficient way to drive traffic to your blog or online store. Like any search engine, Pinterest takes time. The half-life of a pin is 3. The half life of a tweet is only 24 minutes, and of a Facebook post, 90 minutes.
This means that the half-life of a Pinterest pin is 1, times longer than a Facebook post. And there are always things you can do to improve your success. The newest feature is Pinterest Idea Pins. These change often! Optimize from the start! Get ONE simple action step each day. Join now! Leave a comment and let me know what else you need to know about how to use Pinterest for business. Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more.
Her straightforward writing style empowers small business owners to make their own graphics for social media success! I am changing to a newer computer sometime today. My IT friend is going to be doing it for me. As you know I have my own website with eCommerse and online store.
I will be making my business on Pinterest and not sure if I should keep it seperate from my social Pinterest account. Your advice would be appreciated. I have been researching how to do my marketing and must say I have chosen you because you speak plain English which this dyslexic dummy can relate to. I hit the wall with brain drain and stopped doing anything until this new year. These are great Pinterest tips for everyone!
My question is understanding why I should spend my very limited marketing time pinning promoting my competitors, like other glass makers or jewelry makers. Is that good business? Or how you make it. Whatever your potential customer would be interested in that could lead them to make a decision to buy from you — or even to follow you. A sale may come later. Cori, I am so excited to have you along for the ride!
And thanks so much for sharing. Greatly appreciated! Your email address will not be published. Check this box to allow the collection and storage of the data you submit with your comment. All data will be handled as outlined in this site's Privacy Policy. Ultimate Guide. How does it work? No worries! This article will give you all the Pinterest basics for beginners. Because I know giving it a chance with these tips will convince you of its value! What is Pinterest?
What are Pins on Pinterest? This will give you an idea of which types of content are resonating with your audience and how you can enhance your efforts. And with some practice coupled with data-driven insights, you can find new ways to optimize your efforts and enjoy the full benefits of Pinterest for brands.
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Send us an email Who are you trying to contact? Sales Support Other.
But the question is—how exactly do you do that? Setting clear and realistic goals for an organized approach What do you expect to gain out of your Pinterest marketing efforts? Perfect your Pinterest Boards with Sprout Create Pinterest boards that tells the visual story of your brand. While there are a ton of options, the following types of images should form the cornerstones of the Pinterest content strategy for your business: Eye-catching imagery — Just like Instagram, Pinterest too is a visual platform.
So images that pop and instantly catch the eye should be the essence of your strategy. Color-coordinated images, high-definition photos, etc. Check out this pin from Birchbox, where the rich colors of the featured products from Tocca echo the luxe design of the surroundings.
Instructional content — Educational content is the life force of Pinterest. Real Simple regularly shares recipes and tips to help its followers learn new things at a glance with visually appealing infographics. Content that inspires — People also turn to Pinterest to get inspired, where they discover content that gives them an idea of what to do before they learn how to do it.
Informational content — Informational content is another type of educational content that can help you engage your Pinterest audience.
Create infographics and factoids that will help people learn new facts and figures relevant to your industry, products, etc. These Pinterest best practices include: Maintaining a aspect ratio Including your brand logo Adding text overlay with concise, targeted copy to tell better stories Choosing images that show context — this includes showing a product or service in a lifestyle setting or showing a use case in action that brings it to life.
Publishing at the right time for increased engagement Like with every other social media platform, timing is everything on Pinterest. Add Pinterest save buttons to your site Regardless of the Pinterest goals for your business, you need to encourage more people to pin your content to their boards. Pottery Barn allows you to easily pin their products to your board using a save button.
That means you can manage and schedule all of your Pinterest posts through the Later app! Setting up your Pinterest scheduling with Later can help save you time, and keep your visual content looking beautiful and consistent.
You can go from Pinning a picture of a dreamy villa in Tuscany to organizing a 3-week trip to Italy, complete with packing hacks, outfit plans, eating out guides and Italian lingo cheat-sheets. Similar to a Google search, once a user types a search term in the Search bar, Pinterest dishes up the best results for that keyword. Pinterest will also help narrow your search by adding suggest keywords and topic areas along the top of your search results.
Pinterest is all about finding new inspiration and ideas on the topics that interest you. Your Pinterest home feed is a collection of Pins saved by the people, topics and boards you choose to follow. Your Pinterest home feed also includes Pins inspired by your boards or your recent activity to help you find similar Pins you might like. Your home feed is also completely personalized to your existing tastes and behaviors.
This means the more time you spend Pinning and following new accounts, the more your home feed will show you. It will be full of content that specifically suits you and your interests! Similar to the Explore page on Instagram , this page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest. Just tap on the compass icon on the bottom of your app screen, or in the top right-hand corner of the desktop version.
This page also appears on chronological order so you can keep up with any new posts by accounts and boards that you follow. Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them. For example, if you were a travel company, you may want to create boards for the key destination that you serve, or dedicate a board just to travel trips.
The world of Pinterest revolves around high-quality images called Pins. Every Pin can link back to the website it was sourced from, like an online store, magazine, blog or company website. For that reason, having eye-catching Pins with informative captions is the best way to generate a strong following for your business on Pinterest! You can also click the Pin if you want to see more details, like the caption and related Pins.
Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web. From this list, select the image you would like to create a Pin of from the image list and click Save.
Add or edit the description and then pick the board you want to save to. Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards. Not signed up to Later yet? What are you waiting for!
Start managing and scheduling your Pins now:. We bet you are! If a customer is browsing your website and sees an image of something they like, they can hit the Save button and add it to their Pinterest account or boards, which means even more people can find your products on Pinterest.
Before October , the Save button was called the Pin It button, but the functionality is just the same. A button appears on your website, or over an image on your site when a user hovers over it, so they can easily Pin that image to Pinterest without leaving your brand website.
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