Each metric is assigned a speed of Fast, Slow, or Average, depending on where it falls in the distribution:. Pretend two runners are competing in a yard dash. One runner has the latest lightweight running gear, and the other has a lb weight they have to carry. All other factors being equal, which runner do you think will have a faster time?
If you want to decrease page load time for all users, consider looking for, fixing, and optimizing the following :. This will give you a page speed score and give you page speed optimization tips specific for your website.
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That said, always check to see if there is a better alternative to the plugin, such as using a CMS with built-in social plugins. First carry out upgrades on a separate server to test them. When the page loads the browser caches these files externally and reduces the page load time on subsequent requests. When caching is set up correctly, your browser can store these resources or files for subsequent requests. On repeated page loads these files can be retrieved from the cache rather than downloading them all over again from the network.
This also reduces bandwidth and hosting costs. You can use Expires headers for static components of the site and Cache-Control headers for dynamic ones. Using these headers makes the various components of a site, including images, stylesheets, scripts and flash, cacheable.
This in turn minimizes HTTP requests and thus improves the page load time. With the use of Expires headers you can actually control the length of time that components of a web page can be cached, as shown in the example below:.
If your server is Apache you can set the time for cached content by using the ExpiresDefault directive. This sets the expiration date as a certain number of years from the current date:. Place javascript files at the end of the body or use the 'async' attribute to load them asynchronously. In other words, if your pages don't load within a few seconds, it significantly increases the chance that visitors will leave your site.
Additionally, if your web pages are sluggish, that can hurt your ability to drive engagement and conversions. Google takes a wide variety of factors into consideration when deciding how to rank web pages. However, speed is an important ranking signal for both desktop and mobile searches. Another reason page speed matters is because it can influence consumers' perception of your brand.
If your web pages take too long to load or anything goes wrong during the process, it can make you look unprofessional, and your website unreliable. If you want to run a highly-effective website, therefore, it's necessary to focus on optimizing page speed. The first step in doing that is figuring out how your pages are currently performing.
Before making any changes to your site, you'll need to gauge your web pages' performance. There are various tools you can use to test and measure page speed. However, we recommend starting with Google PageSpeed Insights. This is an easy-to-use tool that enables you to measure and test the speed of your web pages on both desktop and mobile devices. Plus, as a Google-supported tool, it can help you make sure you're hitting the performance benchmarks required for high search result placements.
PageSpeed Insights will then analyze the content on your page, and score it on a scale of 0 to Below your score, you'll find a list of suggestions on ways you can improve page loading speed:.
It's worth noting that you'll get a separate score and list of suggestions for both the desktop and mobile versions of your site. This information gives you a solid starting point for gauging how fast your web pages are, and offers tangible actions you can take to improve page loading speeds. Now that you understand the importance of page speed and how to test your site's performance, it's time to work on improving this key metric.
The hosting provider you use plays a major role in your website's management and performance. That includes its page speeds. One of the worst mistakes you can make is settling for mediocre hosting in order to get a lower monthly rate. Cheap hosting often translates to poor performance. It can mean sharing resources between multiple websites on an overloaded server, which can end up straining your page loading times.
On the other hand, there are a handful of performance-focused hosting solutions you can use that provide a powerful platform designed for speed. Usually, these providers don't offer shared hosting, which means you'll never have to worry about other websites draining your pool of potential resources. Images help enhance the appearance of your web pages and increase the quality of your content. However, large images can also delay loading times. Therefore, one of the easiest ways to increase page loading speeds is to compress and optimize your images.
This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression. There are a variety of image optimization plugins you can use for this purpose, such as WP Smush.
After you install and activate this plugin, it will automatically resize and compress your images without affecting their quality. It includes features for lossless compression, lazy loading, and even optimizing images in bulk.
Too many redirects on your website can really hurt loading times. Every time a page redirects somewhere else , it prolongs the HTTP request and response process. Of course, in some cases redirects may be necessary, such as when you're moving to a new domain.
However, eliminating unnecessary redirects on your site can result in significantly lower page loading times. There are a few different ways to reduce redirects in WordPress. One is to avoid creating unnecessary ones when building internal links and menus. If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool :.
This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren't serving a purpose. Then you can delete the ones you don't need via your site's. Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser.
There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you. Another option is to use a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy.
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