Planning for Opening Ceremonies often takes plenty of energy and creativity. If your Board is fortunate to have someone with event coordinating experience, tap them for ideas and direction.
As plans are made, be sure to look around at all the possible connections that your league has. Recognize the networking opportunities that are out there when you include the schools where the players attend, local civic and volunteer organizations, and the businesses in the area. These can be great ways to recruit sponsors and volunteers. Be sure not to overlook the power of emotion and the history of your league. Ribbon cutting is boring.
If you want to ensure a large turnout at your opening event, you should switch on the creativity. The first impression is king. The principal opening ceremony formats include grand opening, ribbon cutting or ground breaking, and opening receptions. Advertisements, invitations, and in-house specials are the core activities you should plan within a grand opening. Ribbon cutting or ground breaking events are formal ceremonies at which the key announcements are made.
Mix them up or choose a particular type of an opening event that can beef up your marketing efforts. There are three fundamental aspects that you should keep in mind when mapping out your event:. To organize an opening ceremony which will turn out to be not only memorable, but also productive, you should focus on the following considerations:. A strategic marketing campaign that you launch right before opening the door to the public can solidify all your previous actions.
Decide which impact an opening event should create on the target audience. Align your storytelling skills with the key goals of an event and create a story that will be remembered. With well targeted, buzzy social media campaigns you can substantially boost your event attendance. The golden rule is the following: catchy texts, relevant hashtags, attention-grabbing visuals, as many videos as possible.
Following the latest Facebook algorithms, focus on sharing friendly, personal insights through private profiles of your team members:. Relevant: 7 social media wall platforms for your next event. Especially if you target the local community, you can maximize the outreach by ensuring that your event gets media coverage. If you live in Texas, hosting an outdoor event in the middle of July is not a good idea. The same goes for Maine during the winter. Weekdays work best for groundbreaking or ribbon-cutting ceremonies.
As far as time of day goes, mornings or lunchtime will usually be the most convenient for your attendees. Groundbreaking ceremony for Windrose Tower. But wait! Take a look at the social calendars produced by city magazines and blogs in your area. Visit your local chamber of commerce and visitors bureau to double-check that no other events are being held. Will you hire a caterer, or are you providing the food and drinks?
Light pastries, coffee, and orange juice work perfectly. If you decide to host your event around lunchtime, a buffet is ideal. No need to worry about a plated, sit-down lunch. Generally, alcohol is only served at events that take place later in the afternoon or evening—in this case, a bit of champagne and a signature cocktail are all you need to toast the opening.
Think complementary, not overpowering. First things first: business technicalities!
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